Armando Salguero wrote:
The argument from the business people might be that Ross will make back the money in season-ticket sales. The Dolphins were slightly over 50,000 season tickets this year and believe a new "star" coach could push them another 6,700 to 10,000 more, depending on who it is and what moves the new guy makes in free agency and the draft.http://miamiherald.typepad.com/dolphins ... arly-.html
That is, of course, a short-term view of the situation.
It should be noted when Jimmy Johnson took over from Don Shula in 1996, season ticket sales jumped by about 7,000. And the next year they fell back by about 5,000.
When Nick Saban, the hot coach at the time, took over in 2006, season sales actually fell by 2,000. And the hiring of Parcells as the Football Czar didn't help one iota, as sales fell off the table after 2007 from 54,646 to 46,131.
The point is the hiring of a big name doesn't come with a guarantee that ticket sales will soar. And when they have soared in the past, they have leveled off the following year.
So the season ticket argument is a short-sighted one, if history is to be believed.
Think about that. Stephen Ross probably will.