"You can't help but like what they've done," said one AFC coach, who spoke on the condition of anonymity. "Mike Wallace and Dustin Keller are both scary players."

But Ross and General Manager Jeff Ireland, the architect behind Miami's makeover, will be the first to admit teams don't win championship based on the moves made in March.

"The only place it really matters is on the football field. We can all talk about it, but you've got to win," Ross said. "But you don't do it unless you've got the right ingredients. We're certainly going down that direction."

The addition of Wallace, a receiver who has scored 32 touchdowns in his first four seasons, and Keller, a tight end who has scored 17 touchdowns in his five seasons with the Jets, provides the Dolphins the weaponry needed to open up the west coast offense. Both players create mismatches that help the offense feed off their speed.

"You can see where the NFL is going. It is about speed, the passing game and explosiveness and excitement," Ross said. "We're developing that. I don't think we're done."