Andy Cohen wrote:
What I've done," Ross says, "is try to create excitement. Kind of like Showtime for the Los Angeles Lakers. The whole idea is try to give the people an experience they can't get at home.http://www.miamidolphins.com/news/steph ... n-building
"Where do I want this to be 10 years from now? I want Dolphins fans to be saying, ‘I can't miss a game. I can't miss a game because there is so much to do … and, of course, because the team is winning.' "
Yes, it all comes back to winning. Stephen Ross knows that he can create the most spectacular off-the-field experience in the NFL, but if the Dolphins can't match that electricity with some of their own, then all the glitz this side of Hollywood can only do so much.
Remember the 1-15 Dolphins of 2007? That now seems like so long ago. These are the new Miami Dolphins. Off the field and on the field.
"My legacy? asks Ross. "Super Bowls. I want this football team to be the best and I'll do everything I can to help them get there."